Case
We structured the strategic foundations of a leading dairy company in Brazil
Context
One of Brazil's largest dairy companies, with revenue exceeding R$ 2 billion, present in milk, cheeses, creams, and dairy products, was in a professionalization process, seeking a new level of revenue and profitability for the next decade.
The challenges: operational efficiency, geographic expansion, revision of its category and market portfolio, and improved commercial effectiveness.
Approach
- Alignment of shareholders' aspirations and purpose through the Strategic Intent process;
- Scenario Planning with the definition of the strategic fundamentals;
- Strategy definition using the Strategic Puzzle;
- Intensive leadership development and integration work across the company.
Results
- Strategic guidelines defined, aligning shareholders' views and formalizing growth and profitability ambitions, business focus, and role in the dairy value chain;
- Brazilian dairy market scenarios with trends for the next five years, covering milk, cheeses, derivatives, butter, and yogurt;
- Strategic fundamentals defined in the Strategic Puzzle: categories and segments served, geographic scope, and channel focus; value proposition by segment and procurement model; operational improvement axes; volume and profitability guidelines;
- Implementation plan defining key strategic projects and the operating model.