Case

We reviewed an energy trading company's positioning for the next five years

Strategic planning working session with executive team

Context

A successful energy trading company, in a process of corporate restructuring, set out to review its positioning for the next five years — in a sector under simultaneous pressure from economic, regulatory, and technological change.

Approach

  • Identification of trends impacting the company's business: economic, regulatory, and technological;
  • Mapping of the energy sector value chain: generation, transmission, distribution, and trading;
  • Assessment of the attractiveness of different segments within the sector;
  • Evaluation of the company's core competencies;
  • Exploration of the Strategic Puzzle in search of innovative business alternatives in the energy sector.

Results

  • Fundamental strategic axes of the company defined: arena, value proposition, business system, and strategic goals;
  • Strategic decisions integrated across different areas of the company through vision-sharing events and joint executive team working seminars.
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